"I don't mean to beat up on the big environmental groups, because they do fantastic work. But I think that part of the reason why public opinion on this issue has been so shaky is that it doesn't really add up to say to the public, you know, "This is a huge problem. It's Armageddon." You know, you have “Inconvenient Truth.” You scare the hell out of people. But then you say, "Well, the solution can be very minor. You can change your light bulb. And we'll have this complicated piece of legislation called cap and trade that you don't really understand, but that basically means that companies here can keep on polluting, but they're going to trade their carbon emissions. And, you know, somebody else is going to plant trees on the other side of the planet and they'll get credits."
And people look at that going, "Okay, if this was a crisis, wouldn't be we be responding more aggressively? So wouldn't we be responding in a way that you have, we've responded in the past during war times, where there's been, you know, that kind of a collective sense of shared responsibility?" Because I think when we really do feel that sense of urgency about an issue, and I believe we should feel it about climate change, we are willing to sacrifice. We have shown that in the past. But when you hold up a supposed emergency and actually don't ask anything of people, anything major, they actually think you might be lying, that it might not really be an emergency after all. So if this is an emergency, we have to act like it."